LEARN THE PROCESS BEFORE YOU ENTER IT

The most important investment you can make before selling your business is not in your advisors or your marketing materials.
It is in your own understanding of how exits actually work.

The Exit Academy is a private educational resource created to help founders develop that understanding – clearly, comprehensively, and on their own terms.

“I help business owners secure the right buyer, the strongest valuation, and the best terms through an exit operating system designed to maximise competitive tension and deliver an optimal outcome.”

WHY THIS EXISTS

CLOSING THE KNOWLEDGE GAP

Selling a business is a specialist discipline with its own language, dynamics, and leverage points. Advisors operate inside that world every day. Most founders encounter it once.

The Exit Academy was created to bridge that gap – not by turning founders into advisors, but by giving founders the perspective needed to engage the process confidently, ask better questions, and recognise when a process is truly working in their favour.

Optimal exits are not negotiated at the end. They are designed from the beginning.

WHAT’S INSIDE

THE STRUCTURE

28

lessons mapping the full sell-side journey

5

phases that make the process legible

11.5

hours of instruction drawn from entrepreneurship and global M&A

  • Hosted by Mark Carmichael
  • Downloadable reference tools covering valuation, positioning, advisor selection, deal psychology, and more

All so you can:

01

Understand the rules of selling your business before you start. And avoid the common mistakes that can derail a successful exit.

02

See the expert process from start to finish. And get a bird’s eye view of all the twists and turns you’ll encounter.

03

Walk away from the successful sale of your business knowing that you received the best price, on the best terms, from the best buyer. No regrets.

THE JOURNEY

THE CURRICULUM

The free Exit Strategy Analysis is not a templated exercise with an artificial or exaggerated value attached to it. This is a customized service carried out by Mark and his team who will invest real time and resource together with you to develop the foundation of your exit strategy.*

The Exit Academy is like getting all of the questions you had about selling your business – and the ones you didn’t know to ask – answered.

Who is Mark Carmichael, anyways?

“Mark Carmichael is the entrepreneur’s M&A advisor.”

Verne Harnish,

Author of Scaling Up – Mastering the Rockefeller Habits 2.0 co-founder of Entrepreneur’s Organization (EO)

Born and raised in New York, and having lived internationally for 25 years, Mark is one of the world’s leading mid-market sell-side practitioners. He’s a serial entrepreneur and speaker on all matters related to selling businesses. He’s also the author of the award-winning book, The Intelligent Exit: The Business Owner’s Guide to A Winning Strategy for Selling Your Company.

Mark is an Oxford University (MBA) graduate. His reputation as an entrepreneur-turned-M&A advisor is one of the features that sets him apart in the M&A world. He’s started and exited 5 of his own businesses, and has advised hundreds of other entrepreneurs worldwide on the sales of theirs.

For the last 18 years, he’s been a Global Managing Director at STS Capital Partners International, a leading global mid-market M&A advisory firm rooted in the fundamentals of entrepreneurialism. Supported by STS’ presence in 26 cities worldwide, he and his team work with entrepreneurs and family-owned businesses in virtually every sector globally.

Mark’s mission? To make sure every business owner planning to sell their business knows the rules of the game before they start… then ensures the most effective exit strategy possible.

Yes to knowing the rules before I sell my business.

The goal is not simply to complete a transaction . it is to understand what your business is truly capable of achieving before you decide anything at all.

ACCESS

SHARED PRIVATELY

The Exit Academy is currently shared privately with founders who are exploring an exit and would benefit from deeper perspective.

Selected materials – including the introductory 3-video briefing – are available upon request.